Thursday, February 25, 2010

Aperture vs Lightroom

Just a quick update on my quest to get the most out of digital photo

Last week I installed the latest and best version of the aperture

People who are following me on Twitter have remarked it surely and
will know what I think of the whole program. Maybe not the whole
program, but I'm still trying to find out the best parts for me.

Expect soon a proper comparisation post with adobe lightroom 3 beta
nut at the moment it has many minus points. But stay tuned, maybe soon
it will change.

Someone is allowed to dream, isn't? Hahaha

What are your opinions or questions about lightroom and or aperture ?
Let me know an I'll pay some extra attention to those points

Have a great day!!!

Jaap Willem

Enviado desde mi iPod

Posted via email from JaapWillem Blog

Sunday, February 21, 2010

Wednesday, February 3, 2010

Senior Marketers Need Greater Accountability - And Companies as well..

I ran across this survey data eMarketer released last week and my heart sank:

Top Priorities in 2010 According to Senior Marketers 

This first chart looks innocent enough. It's when you look at the next one (from the same report) that things get ugly:

Advertising Performance Metrics 2009

As a CEO, an SEO, a web marketer and a participant in social media, this drives me absolutely crazy. The very last item on the list is "conversions, ROI, etc." If your pulse isn't pounding, you might need to cut back on the pharmaceuticals.

Absolutely nothing in the analytics world should trump conversions and ROI for "senior marketers" or anyone else who cares about the success of a company. If you're thinking in terms of time on site or unique page views as primary metrics - metrics you'd describe in a survey as being those you're "most interested in" - there's a big problem. The web as a medium is designed to let you capture data beyond number of viewers or engagement level. It lets you track return visits and actions and build sophisticated models that predict what activities will drive up revenue and earnings in the most cost-effective ways. Why let it go to waste?

Interactive Marketing Spend 2009-2014

This report from Forrester suggets that the spend on web marketing has a lot of growth, and social media in particular is poised for exceptional CAGR (Compound Annual Growth Rate). But, I'm tremendously concerned that if marketers obsess over metrics like time on site, unique page views and CTR, they'll miss out on the real opportunity of all these channels.

Cartoon of Senior & Junior Marketers

ROI should be the ultimate metric - it should be the most important thing on every marketer's mind for every project and every channel. I'll grant that prioritizing the projects and investments that have the highest return is challenging, and even the best do it imperfectly. What worries me is that there are marketers who may be taking their cues not from the great analytics data suggesting that, although first-time visits from social media may have low value, over time, they can drive greater brand engagement, predict higher rates of recivism and eventually become buyers and brand evangelists, but from the onslaught of press coverage and media attention around social networks.

If you're taking your clues about where to spend your marketing budget from the media, rather than experiments and data, get ready for disappointment. Likewise, if you're measuring the wrong thing, you'll never know the right place to spend those dollars.

The beauty of online channels like SEO, landing page testing, conversion rate optimization, email marketing and, yes, social media is that the data tells a story we can read. So long as we're willing to hear the message, we can draw the connections to find the traffic sources that cost less and earn more. We can invest in those until the ROI from them diminishes to a point where other channels become viable. But only if we're paying attention to the metrics that matter.

There have been tools, data and experienced professionals in this field, fighting these fights for over a decade now. Tragically, it seems that we're in for a long slog.

p.s. We've filled up about 600/1,000 spots for Thursday's PRO webinar on SEO Analytics - feel free to join in :-)

This is a very valid point.
The problem with senior Marketers is that they are not used to Online Marketing metrics.
Online marketing is a combination of Marketing and Sales. It is not only about creating brand awareness and views (Like it is on the TV and Radio) but on sales and conversions as well.
It is about creating a sustainable business, online.
If you have offline activities, they will be greatly supported by the online effort but in the end it is all about getting these conversions.

Soon I'll be posting a series of posts about why the Online Marketing is different from the Offline Marketing, so stay tuned..

Have a great read in the meantime..

Posted via web from JaapWillem Blog

Tuesday, February 2, 2010

Local Trends Twitter

Welcome Local Trends in Twitter

I Finally got my local trends twitter option. Wow.. I am soooo thrilled... :D

Not really, but I think it's a nice option for me as a Twitter user and Local news follower... Furthermore it will make place for new marketing initiatives, of course for my marketing point of view. 

Mainly local companies will be benefiting from this Local Trends. How? Now you can see where the people are tweeting about in your surrounding and maybe adapt your message rapidly to include the latest trending in your local city or region. 

Furthermore I see that this point will increase the use of Geo-location within Twitter, as it is an option but an option what could benefit more people day by day. Since Twitter is becoming more and more as well a news source, Local trends could be like local news in your daily newspaper. Only Realtime. 
The inclusion of the Local Trends with the geo-location will twitter make more geo and local aware.. 

So, welcome Local Trends in my Twitter surrounding and hope you get soonish new options and places. 

What are your thoughts??

Let me know in the comments.. 


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